Editor/writer and content strategist specialising in automotive, design, luxury and travel.
Intro
I produce award-winning branded content and experiences for some of the most recognised automotive and luxury brands.
My work is the result of a combined passion for extraordinary cars and motorcycles, people and places, and the craft of storytelling.
Skills
Automotive copywriter, branded content creative/producer, project and social media manager, magazine editor, automotive and lifestyle journalist – I wear many hats under the content umbrella.
Maybe you’re about to launch a new car or motorcycle. Maybe you want to feature or review one. Maybe you want to revitalise your brand, event, website, magazine or brochure copy. Perhaps there’s a creative brief that you want to create or respond to. I can help you tell your story to a wide range of audiences.
Portfolio.
All content remains the property of my clients.
US LOT magazine
The official Lotus Cars print magazine.
Lotus Cars / Foxtrot Papa - editor
Hello EVOQUE
The New Range Rover Evoque launch film.
Land Rover / Foxtrot Papa - creative concept and script writing
ICON
The official Land Rover book celebrating the life of Series and Defender models.
Land Rover / Foxtrot Papa - deputy editor
Harley Davidson LiveWire
Electric motorcycle road test and review.
Wallpaper.com - author
DRIVE magazine
Luxury and supercar dealer print magazine.
H.R.Owen / Run Wild Media - editor, contributor and project manager
Lotus Hyper Drive
Lotus Eletre global media drive event in Norway.
Lotus Cars / Foxtrot Papa - creative concept, route planning and content strategy
Driver Condition Monitor
PR film highlighting a specific safety feature of the Jaguar E-PACE.
Jaguar / Foxtrot Papa - creative concept and script writing
Sporting Chance
Road test and review of the Aston Martin Vantage AMR.
ILN / Aston Martin Magazine - author
Husqvarna Svartpilen 701
Road test and review of the Husqvarna Svartpilen 701.
Wallpaper.com - author
Tile app integration
PR film introducing a collab between Land Rover and Bluetooth tracker, Tile.
Land Rover / Foxtrot Papa - creative concept and script writing
Biker-SOS
New website launch for leading motorcycle accident claim solicitors.
Fletchers Group - copywriting, creative concept and script writing
Dream it. Drive it.
Marketing/brand campaign for UK’s leading car leasing comparison site.
Leasing.com / Foxtrot Papa - copywriting, creative concept and script writing
Jaguar E-PACE Design
Design-focused film featuring Ian Callum, Director of Design, Jaguar UK
Jaguar / Foxtrot Papa - interviewing, creative concept and script writing
Classic Boat Company
New website launch for classic boat charter company.
Classic Boat Company - copywriting, creative concept and script writing
BMW CE 02 eParkourer
Road test and review of the electric BMW CE 02 eParkourer.
Wallpaper.com - authors
Experience
Offering over 15 years’ experience, I’ve held a variety of positions in automotive publishers, content marketing agencies and the luxury industry – responsible for delivering everything from social media campaigns to 3,000 word features.
Former editor of official Lotus Cars magazine US LOT, I contribute to Aston Martin Magazine, Square Mile magazine and the world’s number one design bible, Wallpaper. I have also edited titles for Morgan, Radical, H.R. Owen and online magazine and marketplace, Classic Driver.
Testimonials
"If you’re looking for an automotive content creator who can turn his hand to short- or long-form copy and conjure up head-turning ideas, George is your man. I worked with him for 6 years at Foxtrot Papa and he always delivered on a client brief with editorial flair, insight and a can-do attitude that proved invaluable."
Andrew Gillingwater, Content Director
"An excellent writer with brilliant real world experience and knowledge."
Jonathan Bell, Wallpaper and Aston Martin Magazine
"I was looking for an experienced, automotive copywriter to work on a high profile motorcycle manufacturer’s online brochure. George’s extensive experience and knowledge of the market made him the obvious choice. His copy lived up to all my expectations, delivered on time and on budget. I can recommend George wholeheartedly.
Jeff Edis, Founder, Words,Words,Words. Copywriting Agency.