Lotus Eletre Media Drive

Our task at Foxtrot Papa was clear - to create an unforgettable global media drive event in Oslo, Norway, showcasing the groundbreaking Lotus Eletre, the brand's first all-electric Hyper SUV. With over 250 international media and influencers in attendance, we were determined to make this event an unparalleled success.

My first key role was to plot and recce the main dynamic driving route, on which guests would be sampling the Lotus Eletre for the first time. I spent three snowy days in Norway in January, using a hire car to search out the best driving roads Oslo and the surrounding area has to offer. Gavan Kershaw, Lotus’ Director of Attributes and Product Integrity, referred to my chosen route as ‘about perfect’ and the feedback from the media was equally positive.

My involvement didn't stop there. We wanted to create an immersive and informative exhibition that would serve as a comprehensive product messaging platform. Introducing the 'Tech Zone,' we delved into the intricate technology and capabilities of the Eletre. To craft this engaging experience, I extensively collaborated with Lotus engineers in Germany, gaining invaluable insights into the car's impressive features.

From these conversations, I distilled the most crucial and most newsworthy product messages, forming the foundation of the Tech Zone's structure and content. Divided into technology and performance-themed areas, the Tech Zone enveloped media guests in a captivating atmosphere. Embracing Lotus' sleek black and yellow aesthetic, the design team at Foxtrot Papa and I utilised wall-mounted infographics and compelling video content for easy digestion of information.

So, how was the event received? The Lotus Eletre media drive in Oslo was an overwhelming triumph, exceeding expectations in every aspect. Our meticulous planning, seamless execution, and genuine passion for the Lotus brand resonated with our clients, as well as our international media and influencer guests.

By expertly blending the thrill of driving with the informative Tech Zone, we not only showcased the remarkable capabilities of the Eletre but also solidified our agency's reputation for skillfully hosting and leading an unforgettable event.